Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior
Références
- Titre
- Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior
- Type de publication
- Conference Paper
- Année de publication
- 2018
- Auteurs
- Ferreira, Bruno Morgado, and Cindy Caldara
- Conference Name
- 2018 Academy of Marketing Science Annual Conference
- Conference Location
- New-Orleans, Etats-Unis
Soumis le 8 avril 2019