Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip

Références

Titre
Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip
Type de publication
Article de revue
Année de publication
2019
Revue
International Journal of Retail & Distribution Management
Volume
47
Nombre
10
Pagination
1057-1073
Soumis le 25 janvier 2022