Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip
Références
- Titre
- Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip
- Type de publication
- Article de revue
- Année de publication
- 2019
- Auteurs
- Lessassy, Léopold
- Revue
- International Journal of Retail & Distribution Management
- Volume
- 47
- Nombre
- 10
- Pagination
- 1057-1073
Soumis le 25 janvier 2022