Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?

Références

Titre
Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?
Type de publication
Conference Paper
Année de publication
2013
Conference Name
14th International Academy of African Business and Development (IAABD) Annual Conference
Conference Location
Accra, Ghana
Soumis le 10 mai 2019