Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?
Références
- Titre
- Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?
- Type de publication
- Conference Paper
- Année de publication
- 2013
- Auteurs
- Lessassy, Léopold
- Conference Name
- 14th International Academy of African Business and Development (IAABD) Annual Conference
- Conference Location
- Accra, Ghana
Soumis le 10 mai 2019