The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products
Références
- Titre
- The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products
- Type de publication
- Conference Paper
- Année de publication
- 2009
- Auteurs
- Mathieu, J-P., J. Hoffmann, and Gilles Roehrich
- Conference Name
- 16th International Product Development Management Conference, Managing dualities in the innovation journey"
- Conference Location
- Enschede, Pays-Bas
Soumis le 10 mai 2019