The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products
Références
- Titre
- The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products
- Type de publication
- Conference Paper
- Année de publication
- 2010
- Auteurs
- Mathieu, J-P., J. Hoffmann, and Gilles Roehrich
- Conference Name
- International Conference on Kansei Engineering and Emotion Research 2010 (KEER2010)
- Conference Location
- Paris, France
Soumis le 10 mai 2019