The Role of Justice, Trust, and Customer Participation in Improving Loyalty Behaviour in a B2B Service Recovery Context
Références
- Titre
- The Role of Justice, Trust, and Customer Participation in Improving Loyalty Behaviour in a B2B Service Recovery Context
- Type de publication
- Conference Paper
- Année de publication
- 2009
- Auteurs
- Dampérat, Maud, M. Savard, and J-C. Chebat
- Conference Name
- 2nd European Workshop on B2B Marketing
- Conference Location
- Lyon, France
Soumis le 10 mai 2019