Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?
Références
- Titre
- Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?
- Type de publication
- Conference Paper
- Année de publication
- 2014
- Auteurs
- Lussier, B., C. Lacroix, and J-F. Ouellet
- Conference Name
- American Marketing Association (AMA), 2014 Winter Marketing Educators Conference
- Conference Location
- Orlando, Etats-Unis
Soumis le 10 mai 2019