From satisfaction with a Facebook brand Fan page to brand loyalty: the moderating role of brand proximity
Références
- Titre
- From satisfaction with a Facebook brand Fan page to brand loyalty: the moderating role of brand proximity
- Type de publication
- Conference Paper
- Année de publication
- 2014
- Auteurs
- Raies, Karine, L. Florès, and Agnès Helme-Guizon
- Conference Name
- 30ème Congrès de l’Association Française du Marketing (AFM)
- Conference Location
- Montpellier, France
Soumis le 10 mai 2019