A sense of things to come: Future research directions in sensory marketing
Références
- Titre
- A sense of things to come: Future research directions in sensory marketing
- Type de publication
- Book Chapter
- Année de publication
- 2009
- Auteurs
- Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis
- Editor
- Krishna, A.
- Book Title
- Sensory Marketing : research on the sensuality of products
- Series Volume
- Section VI, 22
- Pagination
- 361-376
- Éditeur
- Routledge
Soumis le 16 mai 2019