Stretching a luxury brand down: An experimental study of core brand dilution effects
Références
- Titre
- Stretching a luxury brand down: An experimental study of core brand dilution effects
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Magnoni, Fanny, and Elyette Roux
- Conference Name
- Thought Leaders in Brand Management: A Meeting of the Mind
- Conference Location
- Lugano, Suisse
Soumis le 10 mai 2019