Temporal distance and anticipatory mental simulation: effects on the adoption of complex technological innovations

Références

Titre
Temporal distance and anticipatory mental simulation: effects on the adoption of complex technological innovations
Type de publication
Conference Paper
Année de publication
2012
Conference Name
41st European Marketing Academy Annual Conference (EMAC 2012), Marketing to Citizens : Going beyond Customers and Consumers
Conference Location
Lisbonne, Portugal
Soumis le 10 mai 2019