Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality
Références
- Titre
- Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality
- Type de publication
- Conference Paper
- Année de publication
- 2020
- Auteurs
- Couder, Julien, and Pierre Valette-Florence
- Conference Name
- American Marketing Association
- Conference Location
- San Francisco, United States
Soumis le 24 janvier 2022