Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes
Références
- Titre
- Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes
- Type de publication
- Conference Paper
- Année de publication
- 2010
- Conference Name
- 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl
- Conference Location
- Atlanta, Etats-Unis
Soumis le 10 mai 2019