Using message framing and temporal distance to promote texhnological innovation
Références
- Titre
- Using message framing and temporal distance to promote texhnological innovation
- Type de publication
- Conference Paper
- Année de publication
- 2013
- Auteurs
- Balbo, Laurie, and Florence Jeannot
- Conference Name
- 20th International Product Development Management Conference, Re-Enchanting Technology
- Conference Location
- Paris, France
Soumis le 10 mai 2019