Using sensory marketing in banking sector, or how to attract consumers back
Références
- Titre
- Using sensory marketing in banking sector, or how to attract consumers back
- Type de publication
- Conference Paper
- Année de publication
- 2016
- Auteurs
- Grobert, Julien, and Agnès Helme-Guizon
- Conference Name
- 15th International Marketing Trends Conference
- Conference Location
- Venise, Italie
- Mots-clés
- banking, émotions, Environment, Sensory marketing, services
Soumis le 18 septembre 2018