What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
Références
- Titre
- What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
- Type de publication
- Article de revue
- Année de publication
- 2019
- Auteurs
- Jongmans, Eline, Maud Dampérat, Florence Jeannot, Lei Ping, and Alain Jolibert
- Revue
- Journal of Marketing Management
- Volume
- 35
- Ticket
- 3-4
- Pagination
- 338-363
Soumis le 29 mars 2019