What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding

Références

Titre
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
Type de publication
Article de revue
Année de publication
2019
Revue
Journal of Marketing Management
Pagination
1-26
Soumis le 29 mars 2019