What are the combinations of patterns of brand engagement leading to high brand loyalty intentions in social media ?
Références
- Titre
- What are the combinations of patterns of brand engagement leading to high brand loyalty intentions in social media ?
- Type de publication
- Conference Paper
- Année de publication
- 2016
- Auteurs
- Helme-Guizon, Agnès, and Fanny Magnoni
- Conference Name
- Academy of Marketing Science World Marketing Congress
- Conference Location
- Paris, France
Soumis le 18 septembre 2018