Which consumers believe luxury must be expensive and why ? A cross-cultural comparison of motivations
Références
- Titre
- Which consumers believe luxury must be expensive and why ? A cross-cultural comparison of motivations
- Type de publication
- Article de revue
- Année de publication
- 2021
- Auteurs
- Kapferer, Jean-Noël, and Pierre Valette-Florence
- Revue
- Journal of Business Research
- Volume
- 132
- Pagination
- 301-313
Soumis le 5 janvier 2022