Centre d’Etudes et de Recherches Appliquées à la Gestion

Bayarassou, Oula, Emna Cherif, Haythem Guizani, and Imène Bécheur. "New social media cinderella’s: on the double effect of underdog status and homophily on SMI perceptions and buying intentions: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 69-70. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.

Rojas-Contreras, Camilo, and Pierre Valette-Florence. "Toward a theoretical model of branded chatbot adoption, a bibliometric and machine learning perspective: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 181-182. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.