8 resultats trouvés
Auteur Titre Type [ Année
] Filtres: Auteur est Camilo Rojas-Contreras [Clear All Filters]
"Les nouvelles égéries du luxe durable : quels effets des influenceurs sur le charisme des marques de luxe ?" In 39ème Congrès International de l'Association Française du Marketing., 2023.
"A multi-method study on ICAs user experiences and brand relationships: an abstract." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"Toward a theoretical model of branded chatbot adoption, a bibliometric and machine learning perspective: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 181-182. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.
"Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"Customer experience (CX) research on intelligent conversational agents. A machine learning study." In {ACR} Latin American Advances., 2022.
"Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective: An abstract." In Academy of Marketing Science Annual Conference., 2022.
"Discovering emerging research topics for brand personality: A bibliometric analysis." Australasian Marketing Journal (AMJ) 27 (2019): 261-272.