A multi-method study on ICAs user experiences and brand relationships: an abstract.
Références
- Titre
- A multi-method study on ICAs user experiences and brand relationships: an abstract.
- Type de publication
- Conference Paper
- Année de publication
- 2023
- Auteurs
- Rojas-Contreras, Camilo, and Pierre Valette-Florence
- Conference Name
- Academy of Marketing Science ({AMS}) Annual Conference 2023
- Date de publication
- 2023-05
Soumis le 23 août 2023