2 resultats trouvés
Auteur Titre Type [ Année
] Filtres: Première Lettre Du Titre est M et Auteur est Laurie Balbo [Clear All Filters]
"Message framing of health communications: Effects on Pap exam attitude and intention." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"The message framing of health communications: How to elicit higher intention to get an annual Pap test." In 39th European Marketing Academy Annual Conference (EMAC 2010), The Six Senses: The essentials of marketing. Copenhague, Danemark, 2010.