7 resultats trouvés
Auteur Titre Type [ Année
] Filtres: Première Lettre Du Titre est T et Auteur est Pierre Valette-Florence [Clear All Filters]
"Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury." Decisions Marketing 110 (2023): 217-246.
"Toward a theoretical model of branded chatbot adoption, a bibliometric and machine learning perspective: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 181-182. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.
"Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective: An abstract." In Academy of Marketing Science Annual Conference., 2022.
"Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality." In American Marketing Association. San Francisco, United States, 2020.
"Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"Terroir and its Evocation : what a Wine Terroir of Origin evokes ? An Exploraty Qualitative Study of the Meanings of Wine Consumption." In 2019 AMS Annual Conference - Academy of Marketing Science. Vancouver, Canada, 2019.
"Tourist responsible behavior : the role of social engagement." In AMS World Marketing Congress. Paris, France, 2016.