3 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est T et Auteur est Couder, Julien [Clear All Filters]
Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality." In American Marketing Association. San Francisco, United States, 2020.
"Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"Terroir and its Evocation : what a Wine Terroir of Origin evokes ? An Exploraty Qualitative Study of the Meanings of Wine Consumption." In 2019 AMS Annual Conference - Academy of Marketing Science. Vancouver, Canada, 2019.
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