Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment
Références
- Titre
- Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment
- Type de publication
- Conference Paper
- Année de publication
- 2013
- Auteurs
- Valette-Florence, Rita, and Pierre Valette-Florence
- Conference Name
- XVI Academy of Marketing, Science World Marketing Congress
- Conference Location
- Melbourne, Australie
Soumis le 10 mai 2019