A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective
Références
- Titre
- A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective
- Type de publication
- Conference Paper
- Année de publication
- 2012
- Auteurs
- Valette-Florence, Rita, and Pierre Valette-Florence
- Conference Name
- 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow
- Conference Location
- Orlando, Etats-Unis
Soumis le 10 mai 2019