Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity
Références
- Titre
- Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity
- Type de publication
- Conference Paper
- Année de publication
- 2022
- Auteurs
- Reydet, Sabine, Julien Couder, Blandine Ageron, and Gildas Barbot
- Conference Name
- Congrès de l'Association Française du Marketing (AFM)
- Conference Location
- Tunis, Tunisie
Soumis le 24 janvier 2023