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Auteur Titre Type [ Année] Filtres: Auteur est Joseph Kaswengi [Clear All Filters]
Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (2020): 305-325.
"Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data." In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
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