From Consumer Engagement Behaviors with the Brand on Facebook to Brand Attachment
Références
- Titre
- From Consumer Engagement Behaviors with the Brand on Facebook to Brand Attachment
- Type de publication
- Conference Paper
- Année de publication
- 2013
- Auteurs
- Raies, Karine, Cindy Caldara, and Agnès Helme-Guizon
- Conference Name
- 42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World
- Conference Location
- Istanbul, Turquie
Soumis le 10 mai 2019