7 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est M et Auteur est Pierre Valette-Florence [Clear All Filters]
A multi-method study on ICAs user experiences and brand relationships: an abstract." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"Modeling the effects of place heritage and place experience on residents' behavioral intentions toward a city: a mediation analysis." Journal of Business Research 134 (2021): 428-442.
"The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
"Measurement and segmentation of sport fans using brand association networks : Application to Union of European Football Associations (UEFA) Champions League (UCL)." Sport Management Review 18 (2015): 407-420.
"Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement." Journal of Brand Management 21 (2014): 236-253.
"Marketplace Lifestyles in an Age of Social Media: Concepts and Methods. M. E. Sharpe, 2013.
Meta-luxury: Brands and the culture of excellence / Luxury strategy in action." Journal of Brand Management 19 (2012): 637-640.
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