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Werle, Carolina, Sabine Boesen Mariani, Marie-Laure Gavard-Perret, and Stéphanie Berthaud. "Social Risk efficacy in preventing youth obesity." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
Werle, Carolina, , and Stéphanie Berthaud. "Prévention de l'obésité auprès des adolescents : l'efficacité de l'argument "risque social" sur les intentions et comportements alimentaires." Recherche et Applications en Marketing 27 (2012): 3-29.
Werle, Carolina, J. Hallé, Stéphanie Berthaud, and Marianela Fornerino. "{Consommation de fruits et légumes locaux dans le cadre de paniers « solidaires » : une perception différenciée de l’alimentation dans une perspective de santé." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
Werle, Carolina, Sabine Boesen Mariani, Marie-Laure Gavard-Perret, and Stéphanie Berthaud. "Risque social versus santé et orientation promotion versus prévention : efficacité des messages préventifs de l’obésité des adolescents." In {1ère Journée Internationale du Marketing Santé. Lille, France, 2010.
Werle, Carolina, Sabine Boesen Mariani, Marie-Laure Gavard-Perret, and Stéphanie Berthaud. "Social Risk Efficacy in Preventing Youth Obesity." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
Werle, Carolina, Laurie Balbo, G. Ardito, and G. Vigne. "Prévention de la surconsommation d'alcool au sein des grandes écoles françaises: l'effet boomerang des messages soulignant la vulnérabilité perçue." In {1ère Journée Internationale du Marketing Santé. Lille, France, 2010.
Werle, Carolina, Laurie Balbo, Cindy Caldara, and C. Lalleman. "Les effets du packaging standardisé sur la consommation alimentaire." In 2ème Journée Internationale du Marketing Santé (JIMS). Nice, France, 2012.
Wilhelm, Marie-Claire, Marie-Laure Gavard-Perret, and Cyrielle Vellera. "L’influence de la forme donnée à un test de concept sur son attractivité - explication par l’imagerie mentale." In 32ème Congrès International de l’Association Française du Marketing (AFM). Lyon, France, 2016.
Wilhelm, Marie-Claire, Marie-Laure Gavard-Perret, and Youssef Gemayel. "Les effets des caractéristiques des cadeaux promotionnels, offerts par les entreprises du médicament, sur les prescriptions des médecins : le rôle médiateur de la réactance situationnelle." Décisions marketing, no. 96 (2019): 125-140.
Wilhelm, Marie-Claire, and Soffien Bataoui. "Améliorer l'efficacité d'une communication préventive : effets du choix de la publicité à visionner sur smartphone." In 36ème: Congrès de l'Association Française du Marketing (AFM). Biarritz, France, 2020.
Wilhelm, Marie-Claire, and Marie-Laure Gavard-Perret. "Increasing the effectiveness of a communication to destigmatize mental illness using a storytelling form and an influencer? ." In International Marketing Trends Conference (IMTC). Rome, Italie, 2022.
Wilhelm, Marie-Claire, Cécile Nurra, Dominique Muller, Agnès Helme-Guizon, and Laurie Balbo. "Emotions et messages de prévention santé: impact des émotions perçues et ressenties sur l'intention de suivre et de partager la recommandation." In Journée internationale du Marketing Santé (JIMS). Rennes, France, 2014.
Wilhelm, Marie-Claire, and Marie-Laure Gavard-Perret. "Appel à la peur en communication préventive : effets opposés des composantes de l’évaluation cognitivo-émotionnelle sur la réactance situationnelle." In 31ème Congrès International de l’Association Française du Marketing (AFM). Marrakech, Maroc, 2015.
Wilhelm, Marie-Claire, and Marie-Laure Gavard-Perret. "Supériorité d'un message narratif de déstigmatisation de la schizophrénie : explication par l'imagerie mentale et la transportation." In Congrès de l'Association Française du Marketing (AFM). Tunis, Tunisie, 2022.
Wilhelm, Marie-Claire, Cécile Nurra, Dominique Muller, Agnès Helme-Guizon, and Laurie Balbo. "Emotions et messages de prévention santé : impact des émotions perçues et ressenties sur l’intention de suivre et de partager la recommandation." In 3ème Journée Internationale du Marketing de la Santé (JIMS 3). Rennes, France, 2014.
Wilhelm, Marie-Claire, and Marie-Laure Gavard-Perret. "Prévention du la maigreur extrême et de l'anorexie : efficacité de l'appel à la peur?" In Journée internationale du Marketing Santé (JIMS). Rennes, France, 2014.
Wilhelm, Marie-Claire, and Marie-Laure Gavard-Perret. "La peur dans les messages préventifs : difficulté à susciter les perceptions de menace et d’efficacité nécessaires." In 30ème Congrès International de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
Wirtz, Peter, Mizuno Sensel, Yumiko Miwa, and Mohamed Khenissi. "Professional Asset Managers and the Evolution of Corporate Governance in France and Japan : Lessons from a Questionnaire Survey." Revue Française de Gouvernance d'Entreprise (2017): 121-140.
Wirtz, Peter, Mizuno Sensel, and Yumiko Miwa. "Institutional Investors and Corporate Governance in France and Japan : Lessons from Questionnaire Survey." In Conférence internationale de Gouvernance. Montpellier, France, 2016.
Witmeur, Olivier, and Alain Fayolle. "Developing and testing a typology of growth strategies : a configurational approach." In 2010 Annual Meeting of the Academy of Management (AOM). Montréal, Canada, 2010.
Witmeur, Olivier, and Alain Fayolle. "Developing and testing a typology of growth strategies of entrepreneurial IT service firms." In Entrepreneurship, Growth and Economic Development, Frontiers in European Entrepreneurship Research, edited by Mário Raposo, D. Smallbone, K. Balaton and L. Hortoványi, 30-68. Edward Elgar Publishing, 2012.
Wright, Mike, and Alain Fayolle. How to Get Published in the Best Entrepreneurship Journals. A Guide to Steer Your Academic Career. Edwar Elgar Publishing, 2014.
Wu, Junhao, Salomée Ruel, and Sabry Shaaban. "Factors which influence in supply chains." In PROLOG. La Rochelle, France, 2017.
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Yager, Matthieu, Marie-Anne Le Dain, and Valéry Merminod. "An exploratory study of the specifications process in a customer-supplier collaborative New Product Development." In The International Conference on Engineering Design 2015 (ICED 2015). Milan, Italie, 2015.
Yager, Matthieu, Valéry Merminod, and Marie-Anne Le Dain. "Collaborative practices in co-development: Insights from Orlikowski’s knowing in practice approach." In 24th International Purchasing and Supply Education and Research Association (IPSERA). Amsterdam, Pays-Bas, 2015.
Yoshiaki, Murakami, Katzuyuki Kaméi, and Bérangère Deschamps. "Pérennité et transmission des PME japonaises : Les leçons du modèle français." Entreprendre et Innover (2012): 74-86.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
Youness, Chebli, and Pierre Valette-Florence. "The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
Youness, Chebli, and Pierre Valette-Florence. "E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
Youness, Chebli, and Pierre Valette-Florence. "An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
Youness, Chebli, and Pierre Valette-Florence. "The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
Youness, Chebli, and Pierre Valette-Florence. "Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
Youness, Chebli, and Pierre Valette-Florence. "Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
Youness, Chebli, and Pierre Valette-Florence. "L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
Youness, Chebli, and Pierre Valette-Florence. "A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
Youness, Chebli, and Pierre Valette-Florence. "Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
Youness, Chebli, and Pierre Valette-Florence. "A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
Yousafzai, Shumaila, Adam Lindgreen, Saadat Saeed, and Colette Henry. "Going beyond a gender-neutral approach." (2023).
Yousafzai, Shumaila, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed, and Shandana Sheikh. Women Entrepreneurs and the Myth of ‘Underperformance’ A New Look at Women’s Entrepreneurship Research. Edwar Elgar Publishing, 2018.
Yousafzai, Shumaila, Alain Fayolle, Saadat Saeed, Colette Henry, and Adam Lindgreen. "The contextual embeddedness of women’s entrepreneurship: towards a more informed research agenda." Entrepreneurship and Regional Development 31, no. 3-4 (2019): 167-177.
Youssofi, Alexandra, Florence Jeannot, Eline Jongmans, and Maud Dampérat. "Designing the digitalized guest experience: A comprehensive framework and research agenda." Psychology & Marketing n/a (2023).
Yue, Hang, and Geoffroy Enjolras. "Does earnings management improve access to finance? Evidence from French farms." In 38ème Colloque International de l’Association Française de Finance. Saint-Malo, France, 2022.
Yue, Hang, and Geoffroy Enjolras. "The relation between earnings management and the farms' borrowing capability: evidence from French farms." In 15èmes Journées de Recherches en Sciences Sociales. Toulouse, France, 2021.
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Zahra, Shaker A., Kathleen Randerson, and Alain Fayolle. "Corporate Entrepreneurship: Where are we? Where can we go from here?" M@n@gement 16 (2013): 357-361.
Zahra, Shaker A., Kathleen Randerson, and Alain Fayolle. "Part I: The Evolution and Contributions of Corporate Entrepreneurship Research." M@n@gement 16 (2013): 362-380.
Zait, D., A. Zait, and Alain Spalanzani. "Factorial Connections in the Organizational Innovation: Proposed Systemization." In E-leader Conference. Zagreb, Croatie, 2011.
Zheng, Lili, and Salomée Ruel. "Comment collaborer avec nos amis venant de loin ? L’impact culturel sur le développement d’une relation internationale acheteur-fournisseur : cas de la Chine." Gestion 2000 34 (2017): 117-140.
Zheng, Lili, Marc Favier, M. Huang, and Françoise Coat. "Chinese consumer perceived risk and risk relievers in e-shopping for clothing." Journal of Electronic Commerce Research 13 (2012): 255-274.
Zouaghi, Iskander, and Alain Spalanzani. "Inter-organizational relational Dynamics: Toward an Explanatory Framework." In 5th International Conference on Logistics and Supply Chain Management. Coimbatore, Inde, 2010.
Zouaghi, Iskander, and Alain Spalanzani. "Les antécédents relationnels inter-organisationnels de l'alignement des systèmes d'information au sein d'une supply chain." In 8ème Rencontres Internationales de Recherche en Logistique (RIRL). Bordeaux, France, 2010.
Zouaghi, Iskander. "Organizational tacit knowledge memorization: A theoretical perspective, international symposium on collaborative enterprises: CENT 2011, platforms, processes, and practices advancing the enterprise." In 7th International Symposium on Management, Engineering and Informatics, in the context of The 15th multi-conference on Systemics, Cybernetics end Informatics. Orlando, Etats-Unis, 2011.
Zouaghi, Iskander, and Alain Spalanzani. "Interdependencies and Supply Chain Bipolar strategies: Between Co-opetition and Com-peration." In 5th Hamburg International Conference of Logistics (HICL), Innovative Processes and Solutions in Logistics and SCM. Hambourg, Allemagne, 2010.
Zouaghi, Iskander, T. Saikouk, and Alain Spalanzani. "Characterizing and Modeling Supply Chain system Dissipations." In 24th European Conference on Operational Research (EURO XXIV). Lisbonne, Portugal, 2010.
Zouaghi, Iskander, and Alain Spalanzani. "Supply Chains: Ago-Antagonistic Systems Through Co-Opetition Game Theory Lens." In 7th International Logistics and Supply Chain Congress, Yildiz Technical University and Logistics Association Publication, Creating difference in Information era via value chains. Istanbul, Turquie, 2009.
Zouaghi, Iskander, Alain Spalanzani, and Angappa Gunasekaran. "Supply Chain Relational Behaviors: Outlook from Pratices cases." In 9ème Rencontres Internationales de Recherche en Logistique (RIRL). Montréal, Canada, 2012.
Zouaghi, Iskander, Alain Spalanzani, and Angappa Gunasekaran. "Information Sharing Antecedents in Supply Chain Relational Dynamics." In International Conference on Industrial Engineering and Systems Management. Metz, France, 2011.
Zouaghi, Iskander, and Alain Spalanzani. "The systemic of supply chain complex behavioral interactions." In 7th International Symposium on Management, Engineering and Informatics, in the context of The 15th multi-conference on Systemics, Cybernetics end Informatics. Orlando, Etats-Unis, 2011.
Zouaoui, M., Geneviève Nouyrigat, and Francisca Beer. "How does investor sentiment affect stock market crises ? Evidence from panel data." The financial review 46 (2011): 723-747.
Zouaoui, M., Geneviève Nouyrigat, and Francisca Beer. "How does investor sentiment affect stock market crises? Evidence from panel data." In Congrès économique Beyrouth. Beyrouth, Liban, 2012.
Zouaoui, M., Geneviève Nouyrigat, and Francisca Beer. "L’apport du sentiment de l’investisseur dans l’explication des crises boursières : une analyse en données de panel." In 20ème Congrès des IAE, Rupture des managements, management des ruptures ?. Strasbourg, France, 2010.
Zouaoui, M., Geneviève Nouyrigat, and Francisca Beer. "L'apport du sentiment de l'investisseur dans l'explication des crises boursières : une analyse en données de panel." Management & Avenir (2011): 351-368.
Zouari, Dorsaf, and Karine Evrard-Samuel. "Coordination inter-organisationnelle dans la supply chain : Approche de résolution par les problèmes." In Rencontres Internationales de la Recherche en Logistique. Lausanne, Suisse, 2016.
Zouari, Dorsaf, Salomée Ruel, and Laurence Viale. "Does digitalising the supply chain contribute to its resilience?" International Journal of Physical Distribution & Logistics Management (2020).
Zouari, Dorsaf, Laurence Viale, and Karine Evrard-Samuel. "From early supplier involvement toward early purchasing involvement : Story of a radical co-innovation in the energy industry." In 31th Annual IMP Conference. Kolding, Danemark, 2015.
Zouari, Dorsaf, and Karine Evrard-Samuel. "Vers une structuration relationnelle au sein de la supply chain: Le contrat comme mécanisme de coordination." Logistique & Management 21 (2013): 7-18.
Zouhaïer, M’Chirgui, Wadid Lamine, Sarfraz Mian, and Alain Fayolle. "University technology commercialization through new venture projects: an assessment of the French regional incubator program." The Journal of Technology Transfer 43 (2018): 1142-1160.

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