CINDY CALDARA
Enseignante-Chercheuse
Affiliation
Université Grenoble Alpes
Équipe de recherche
Comportements Responsables et Enjeux Sociétaux
Domaines de recherche
Comportement du consommateur - Marketing Sensoriel - Comportements responsables
Disciplines scientifiques
Sciences de gestion
Thèse
Efficacité du packaging : rôle de l'incongruence modérée d'éléments graphiques et de structure.
sous la direction de Pr. Marie-Laure Gavard-Perret
sous la direction de Pr. Marie-Laure Gavard-Perret
Enseignement
Strategic Marketing
Marketing
Advances in Consumer Psychology: Sensory Marketing Research
Management de projet
Business Marketing
Distribution
Gestion de la Relation Client
Domaines de la Communication
Stratégie Marketing
Méthodologie de Recherche
Marketing
Advances in Consumer Psychology: Sensory Marketing Research
Management de projet
Business Marketing
Distribution
Gestion de la Relation Client
Domaines de la Communication
Stratégie Marketing
Méthodologie de Recherche
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience
Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males
Portuguese And French Validation Of Need For Drama (NFD) Scale In Consumer Behavior
Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males
Portuguese And French Validation Of Need For Drama (NFD) Scale In Consumer Behavior
Helme-Guizon, A., Bourassa M., Caldara C., & Labarge M..
(2021). Food App-Rehension: When Digital Health Technology for Food Backfires.
Academy of Marketing Science Annual Conference.
Bourassa, M., Caldara C., Helme-Guizon A., & Labarge M..
(2021). Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract.
Academy of Marketing Science Annual Conference.
Helme-Guizon, A., Bourassa M., Caldara C., & Labarge M..
(2020). Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ Expectations.
XXVIIème Congrès de l'Association Française du Marketing.
Helme-Guizon, A., Caldara C., & Anin C.
(2020). Du téléchargement au (dés)engagement des applications alimentaires : une approche par les affordances.
Quinzième Journée AFM du Marketing Agroalimentaire à Montpellier.
Bataoui, S., & Caldara C.
(2019). Olfactionline : l’impact des odeurs ambiantes sur les comportements de consommation en ligne.
35ème Congrès de l'Association Française du Marketing (AFM).
Caldara, C., & Gerard J.
(2019). Le toucher non diagnostique : effets de la texture d’un support sur l’évaluation et l’intention de comportement.
35ème Congrès de l'Association Française du Marketing (AFM).
Caldara, C., & Ferreira B. Morgado
(2018). Le besoin de drame : validation d'échelle en France et au Portugal.
34ème Congrès International de l’Association Française du Marketing (AFM).
Ferreira, B. Morgado, & Caldara C.
(2018). Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior.
2018 Academy of Marketing Science Annual Conference.
Werle, C., Balbo L., Caldara C., & Corneille O.
(2016). Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males..
Food Quality and Preference. 49, 168-175.
Helme-Guizon, A., Caldara C., & Raies K.
(2013). « BFF »: Best Facebook Forever? The impact of social media attachment on the attitude towards brand.
Marketing ZFP. 32-39.
Raies, K., Caldara C., & Helme-Guizon A.
(2013). From Consumer Engagement Behaviors with the Brand on Facebook to Brand Attachment.
42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World.
Caldara, C., & Gerard J.
(2013). Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?.
Association for Consumer Research (ACR) Annual Conference.
Caldara, C., Raies K., & Helme-Guizon A.
(2012). Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook.
French-Austrian-German Workshop on Consumer Behavior.
Werle, C., Balbo L., Caldara C., & Lalleman C..
(2012). Le packaging alimentaire standardisé peut-il être un outil de prévention de l’obésité ? Une étude exploratoire appliquée aux produits de snacking.
8ème Journée AFM du Marketing Agroalimentaire.
Werle, C., Balbo L., Caldara C., & Lalleman C..
(2012). Les effets du packaging standardisé sur la consommation alimentaire.
2ème Journée Internationale du Marketing Santé (JIMS).
Raies, K., Helme-Guizon A., & Caldara C.
(2012). Facebook For Ever : Une exploration du concept d'attachement à un réseau Social.
6ème Journée de la Communication "Below the line" Communications - Speed Reviewing.
Aradhna, K., Elder R., & Caldara C.
(2010). Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience.
Journal of Consumer Psychology. 20, 410-418.
Caldara, C., Elder R., & Krishna A..
(2010). The Semantic and Aesthetic Impact of Smell on Touch.
Society for Consumer Psychology Winter conference.
Caldara, C., Elder R., & Krishna A..
(2010). The semantic and aesthetic impact of smell on touch.
Association for Consumer Research (ACR) Annual Conference.
Elder, R., Aydinoglu N.. Z., Barger V.., Caldara C., Chun H.., Lee C.J.., et al.
(2010). A sense of things to come: Future research directions in sensory marketing.
(Krishna, A.., Ed.).Cornell University, SHA School.
Elder, R., Aydinoglu N.. Z., Barger V.., Caldara C., Chun H.., Lee C.J.., et al.
(2009). A sense of things to come: Future research directions in sensory marketing.
(Krishna, A.., Ed.).Sensory Marketing : research on the sensuality of products. 361-376.
CONTACT
150 rue de la chimie 38480 ST MDH
Bâtiment : IMA-CERAG-UREC
Bâtiment : IMA-CERAG-UREC